If I am not wrong you are reading this blog on your smartphone there are comparatively fewer chances of reading this article on your laptop or PC opening your browser and the reason behind this is the comfort that the mobile provides you which you cannot expect from a computer because it is easy to use smartphones in comparison to your desktops or laptops. By Google’s survey, three out of four people use mobile devices. Use of mobile devices much more than any other devices. The population, of 7.9 billion people is around 6.4 billion smartphone users worldwide hence marketers need to focus on mobile other words they should focus on mobile marketing.
Let’s understand the term Mobile Marketing
Mobile Marketing is Marketing targets the mobile audience it means using marketing methods that are more suitable on mobile devices like Android or IOS apps for mobile marketing, Mobile notifications, messengers SMS, etc the world’s growing focus on mobile the other reasons for doing mobile Marketing, One of the significant reasons for mobile Marketing is connecting with your user much faster than the desktop or tablets. As people spend more time on smartphones and respond much quicker getting faster results on mobile is easy one of the best examples will be how fast we open our emails on desktop compared to mobile most of us do not open emails on the desktop except we already open our Gmail on the other side we get a notification on mobile that we open immediately.
Another reason for Marketing through mobile is the convenience of the features the best examples of it is mobile apps, mobile apps have a great feature to keep a viewer involved for a long time hence the application can help market your product and get the sales done quickly every big e-commerce sale mostly take places from a mobile now you are probably using amazon for shopping but how do you go to the website of amazon or prefer to install the amazon app and buy through it I am sure you are using apps although not just sales these apps notifications features also help marketers bring the customer back to the app other features like messengers can help you in marketing.
In addition, the ease of making payments through mobile can encourage the user to spend more. Now you understand why mobile marketing is important.
Why is mobile marketing important?
Mobile marketing is increasingly important because people use their phones and tablets to access the internet more than computers. In actuality, mobile devices now account for over half of all internet traffic.
What is a mobile marketing example?
Madeline has recently relocated to Mobile, Alabama, for a new job opportunity.
Madeline knew she was new to town, so she pulled out her phone at a gas station to find a restaurant nearby. She didn’t even have to look at the search results before she saw a mobile ad at the top of the page: a five-star-rated restaurant right across the street!
She quickly decides that’s where she wants to go.
The ad was successful because it targeted Madeline directly on her phone while she was at the gas station. It met her where she was, both physically and mentally.
This example of mobile marketing shows just one way to use it, but there are many others.
5 mobile marketing tips
There is no doubting the importance of mobile marketing for your business, but how does it work? How can you start working on establishing mobile marketing formats, and what forms may it take? Here are six quick recommendations for mobile marketing that will help you come up with new ideas and run effective campaigns.
1. Craft a mobile-friendly website
Simply creating a mobile-friendly website is a terrific approach to start your mobile marketing strategy. The heart of your online marketing is your website. It must be completely usable by mobile users as a result.
Your website must employ responsive design, which entails changing it to fit the screen it is being viewed on. Shape proportions, button sizes, and text size should all be adjusted for mobile screens. Since Google ranks websites according to their mobile format, making your site mobile-friendly is crucial.
Your website won’t rank if it isn’t responsive to mobile devices, not even for desktop searches!
2. Launch some responsive paid search ads
Searching for information on Google is one of the most frequent uses of smartphones. Many individuals use Google to discover information or destinations, whether they are at home on the couch or out and about. Through sponsored search ads, you can connect with users through these searches.
You can set up Google Ads to target specific searches that are pertinent to your company. Your auto repair shop’s adverts may appear in the “auto repair St. Louis” search results.
Even better, you may prioritize residents by location-targeting your adverts to them.
3. Advertise through mobile apps
There are other mobile marketing channels besides the Internet. For your company, mobile apps offer yet another advertising channel. Apps offer a chance to connect with fresh leads, whether it’s through a weather app, a game, or something else.
You may develop mobile app advertising in Google advertising much like with paid search ads. Under Display Campaigns> Placements, you can accomplish this. You can select to tailor your adverts to particular applications or app categories there.
As a side note, you still have the choice to build your mobile app for your company and market to customers through it in addition to placing ads in third-party apps.
4. Make your Google Business Profile and optimize it
Google Business Profile is a crucial additional mobile marketing option that you shouldn’t ignore. You can provide details like your company name, contact information, and location when creating a Google My Profile. The fact that GBP functions in combination with services like Google Maps is one of the reasons it is so advantageous.
When someone searches for local golf courses on Google Maps and finds your course, it will be listed in the results and displayed on the map. Additionally, GBP can occasionally show results in regular Google searches, increasing its advertising potential there as well.
5. Harness email marketing and advertising
Personal emails are frequently received on phones, even though people normally access their business email accounts on computers. Emails are opened on mobile devices more than half of the time. You may advertise and market your business to consumers through email directly in their mobile inbox. Sending out promotional emails with updates or exclusive offers is the simplest way to start, but you must first create an email list on your website.
Many website users would happily submit their email addresses if you give them the possibility to obtain exclusive discounts or new content. Additionally, you can create paid Gmail ads that are displayed at the top of users’ inboxes using Google Ads. Without using an email list, you can target these adverts just like regular sponsored advertisements.
Users who access their email through the Gmail app or a search browser see them.
So let’s see what are the advantages of Mobile Marketing
1 First is to hire ROI through ads studies found that running ads specifically on mobile trends to get more sales and brand awareness even it’s easy to retarget the customer for buying something on mobile.
2. A higher CTR click-through rate known as CTR is the percentage of clicks compared to impressions as viewers tend to pay more attention on mobile CTR is also high on mobile will it be for ads emails and app notifications or SMS people will check more often
3. Another benefit is more options for marketing on mobile you can market your websites by making them mobile responsive you can use the app SMS MMS notifications in-app ads and gaming applications promote through messenger and social media.