Google Offers Publishers Access to Vertex AI and Bard Control


  • Google unveils Google-Extended, a new control for web publishers in response to the explosive expansion of generative AI.
  • Publishers can choose how their websites influence the development of the Bard and Vertex AI generative APIs using the control.
  • The project draws attention to the larger problem that web publishers have in controlling access to different organizations’ training data.

Learn how to use Google-Extended to manage the content access of Google’s Bard, Vertex AI generative APIs, and future AI models.

Google has worked to create a balanced ecosystem for both online publishers and AI developments in light of the rapidly changing landscape of generative artificial intelligence (AI).

The digital behemoth unveiled Google-Extended, a control mechanism that allows online publishers to choose whether or not their websites improve Google Bard, Vertex AI generative APIs, and future AI models.

The program seems to be rooted in the philosophy of ethical AI development, aligning with Google’s long-standing AI values and dedication to user privacy.

Google-Extended: What Is It?

A “standalone product token that web publishers can use to manage whether their sites help improve Bard and Vertex AI generative APIs” and the AI models that drive them, Google-Extended is a token that allows web publishers to control this.

Although Google-Extended lacks a unique HTTP request user agent string, crawling is still carried out using the default Google user agent strings, with the robots.txt user-agent token acting as a control.

controlling AI content access on websites

Web publishers are forced to navigate the complex management of managing different firms’ access to content for AI training data as the applications of AI continue to spread across all industries.

To this purpose, Google has expressed its commitment to interacting with the web and AI communities and exploring alternative machine-readable channels to provide online publishers more choice and control.

Fill out this form to sign up for Google’s AI Web Publisher Controls Mailing List and receive updates if you’re interested in learning more.

Publishers should also take into account the GPTbot for blocking or restricting access if they do not want their content to be included in the next OpenAI models.

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